A recent article published in the latest issue of VRC Magazine compelled me to write this tip. Industry insiders were asked our opinions about the current state of sponsorship and what it means for the hobby. It’s a great read and some incredible insight from some of the best guys in the industry, and I have a few comments as well.
Each year the sponsorship cycle occurs and each year the conversation about a “Racer Resume” comes up. A little Google’ing here goes along way but since some of you may still want more info I’m going to go over some info in detail and why it can be the difference from getting some support, and not.
A racer resume is often your first introduction to whoever is reading or reviewing the applications. There’s often a process and this may include an app to fill out and your personal info. A lot of you may just type out an extended email with all the info you think that potential sponsor may need. Let me explain why this maybe a bad idea and why as I go.
This should be pertinent info about you personally. You may or may not know this person reading the application so sharing this info is key in helping them gain insight to who you are. Age, where you live, other hobbies, other interests, and your attitude towards racing. Consider that the person reading this may not have heard of you and may not know you from a random person off the street.
I like to know who you’re sponsored by currently, as well as past sponsors. Some think that hiding or not providing this info can be good, but trust me it’s not. Chances are that if you were sponsored once, someone knows that and can easily reach out to that company and ask a few questions. Current sponsors make great references and can give positive(or negative) feedback that potential sponsors will weigh heavily.
These are critical. Today with LiveRC posting all the results online, archiving the older results and with social media you really have zero excuses to not have track of your race results. Club races, points series, and large annual events are all pretty easy to track down. Do you and your potential sponsor a HUGE favor here, use hyperlinks to link the results to the list in your resume. This saves him/her a ton of time tracking down this info to verify. Be honest here as best you can. Mistakes happen but do your best to be accurate. I give huge kudos point for those of you that have done this for me in the past! Having this info readily available for a potential sponsor shows them you care about their time, that you’re an organized person, and that you care about your results and are proud of what you’ve done.
Classes you race:
This is important because your potential sponsor may not offer products for these classes. You of course should know this, but there are times where this info helps a potential sponsor make a decision knowing a new line of products may be coming where you can help with the promotion, etc. It also shows them what cars you are running, what genre you focus on, and what power levels you’re running at. If you race multiple genres and scales, list it here. If you’re looking for support you should be racing the upper echelon of classes offered at your local track(s). Stock racing is a huge part of racing but if you’re racing “Sportsman” or “Beginner” be honest about it. In my opinion if you’re in those classes you should be aspiring to be in the “Expert” type classes regardless of power they’re running. 17.5 Off-road is a big class and is no joke in regards to car prep and skill level. I have seen guys leave off the “Sportsman” tag on race results which they felt looked better, only for me to find the results and find the truth. Yes many of us are doing leg work here to verify your info.
Track and Travel:
Where is your home track? How often do you race there? What classes? Do you travel in and around your region? If so what races do you hit up? A lot of guys only race at the club level which can be fine, but if you do travel it’s a huge factor for a potential sponsor to consider as it can increase your reach and influence when compared to another driver that may carry the same credentials. It can be a deal breaker when you’re up against another driver who doesn’t travel for example.
These are a must. No excuse not to have three of them. Choose these VERY wisely. I don’t recommend using your buddies here. A good reference is a Race Director, Hobby Shop owner, or team manager. Often I will ignore the references provided if I can tell they’re your buddies. I can hop on social media and track you down, look at your info and see who’s who. I will put more weight on a hobby shop owner or race directors opinion of you over any friend you have most of the time. These guys see you at your best and often worse times while racing.
These are the key areas of what makes up a resume. You can always add more if you feel it helps you stand out. Pictures are also a huge addition and give the reader an idea of what you look like, what your cars look like, and maybe what your pit area looks like. If you’re on social media make sure you have those feeds handy. In certain circumstances these can prove your reach to your potential sponsor’s customer base. Being active on social media may even be a requirement by some teams.
I hope you found this article helpful. If you did please “like” and “share!”